Resources Library by ANA

Programme environment and radio audience dynamics

For many years, television has had instruments of audiometric measurement at its disposal. These measurements are instantaneous, precise and specific (programme by programme). Fixed panels (same people interviewed on an eight week basis) are able to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Abbas Bendali

May 1, 1994

Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method

In the fall of 1993 Arbitron conducted a special diary pilot study to measure radio listening among children 02-Nov and the adults in their households. Jointly sponsored by Arbitron and the Children's Satellite Network (CSN), the study included a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bonnie B. Burgess, Marla D. Cralley, Robert H. Patchen

Company: Nielsen

May 1, 1994

A new method for forecasting television programme audiences and schedule reach and frequency

In the changing audience behaviour situation, and when commercial television in Finland was moving over to a channel of its own, it was necessary to create a system, better than the mathematic models, that could forecast coming audience behaviour...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Marianne Makela, Jean Haukatsalo

Company: Viacom International Media Networks

May 1, 1994

Media moments

The present monograph on "media moments" objectively confirms that media contact depends in part on life-stvle. Preferred media moments with the press, television and radio are arranged differently according to the days of the week and how the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Hugues Chavenon, Michel Lejeune

May 1, 1994

Harmonization of television ratings

There are currently 21 peoplemeter panels operating in 18 countries in Europe. At a European industry level, a great deal of work has been done on the subject of harmonization of television research. The new comprehensive survey from EAAA was...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Kerry Jonas, Steve Wilcox

May 1, 1994

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

For the past four years CNN International has researched the viewing habits of business Directors and Senior Managers. This necessitates estimating the numbers of such individuals by country (in 1993 in 17 countries!) using the diverse statistics...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick

May 1, 1994

What kind of audience research will be required in future?

This paper begins with a very brief summary of new developments in the television medium and their effect on the likely stracture of the television market going into the next century from the perspective of the viewer and the advertising industry. We...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Robert Hulks, Gilles Santini

May 1, 1994

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Frederique Micouleau, Patrick Ballarin

May 1, 1994

Maximising the effectiveness of television advertising

In North America and WestemEurope, the slowing of population expansion and inflation as well as ever increasing global competition have made it extremely difficult for marketers to achieve consistent revenue and profit growth. At the same time, much...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Margaret H. Blair

May 1, 1994